Do you remember the smell when opened the box your new Apple product, and the real question is do you miss it and would you like to wear that scent?
Well there are people who answered ‘Yes’ to the above questions and hence few Australians teamed up with Air Aroma to take that smell, encase it, and use it as a fragrance. Just when you thought you may have seen and heard it all, well, you haven’t, and Melbourne-based artists Gavin Bell, Jarrah de Kuijer, and Simon McGlinn reckon their fragrance smells just like a MacBook Pro opened for the first time.
The process of creating this signature fragrance started with an initial meeting with our client to understand the concept and desired effect of the fragrance. Once this was established, the ingredients for the fragrance had to be sourced. The scent requested by our client was quite unusual so we contacted our fragrance suppliers in the South of France to send over samples of fragrances with the aroma of glue, plastic, rubber and paper. Air Aroma fragrance designers then used these samples as ingredients to create a range of signature blend fragrances. The blends, each with unique recipes were then tested in the Air Aroma laboratory until a final fragrance was ultimately selected.
To replicate the smell a brand new unopened Apple was sent to our fragrance lab in France. From there, professional perfume makers used the scents they observed unboxing the new Apple computer to source fragrance samples. On completion the laptop was sent back to Australia, travelling nearly 50,000kms and returned to our clients together with scent of an Apple Macbook Pro.
Unfortunately for those of you hoping to buy some of this stuff, it doesn’t appear to be hitting stores in the near future. Nevertheless, it’s an interesting concept, and one has to wonder whether smelling the spray would conjure up the same amount of excitement and happiness as opening the product.