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Apple Holding a ‘Big Apple’ press Event on 19th in New York


Clayton Morris a from FOX news reported last month that last year Apple had Planned to hold a press event focused on education but was delayed till 2012 and Morris further added that the event would focus on Apple’s iTunes University program.

Apple  usually holds it’s press events in Silicon Valley but this time they chose New York because of it’s in close proximity of the major Text Books publishers in the Country.

In Walter Isaacson’s authorized biography of Steve Jobs, the author wrote that the company’s late co-founder had “set his sights on textbooks,” since he believed the $8-billion-a-year business was “ripe for destruction.”Jobs’ “idea was to hire great textbook writers to create digital versions, and make them a feature of the iPad,” Isaacson wrote. “In addition he held meetings with the major publishers such as Pearson Education, about partnering with Apple.”

The Textbook publishers do not have tie ups with Apple or the its iBooks product but neither does any of the competitors do. Apple has an habit of exploring ventures and making profitable business at places people don’t really imagine and if they can strike a deal for Digital textbooks they could own a major share of the next Multi billion Dollar industry.