Apple iPad contributes to 15% of the mobile Internet Traffic in the world, that means more than 80% of tablets around the world are iPads according to new research published recently by Chitika.
The Amazon Kindle Fire represented an average of 2.4 ad impressions on Chitikas network for every 100 iPad impressions, but RIM’s BlackBerry PlayBook wasn’t far behind; it viewed an average of 1.8 ad impressions for every 100 iPad impressions on Chitika’s mobile ad network. That’s followed closely by the Samsung Galaxy with 1.6 ad impressions and the Motorola XOOM with 1.55 ad impressions.
“Despite the iPad’s stronghold in the tablet market, other tablets are continuing to carve out and hold their own places ” a trend that is continuing even past the expected gains that the holiday season brought,” Chitika said. “It has taken some time for other players to elbow their way in to the market, but with these tablets paving the way and the demand for tablets continuing to grow, perhaps the coming year will bring more opportunities for other players to enter the field and bring their own innovations to the table.”