The worldwide mobile phone market grew 14.6% in the third quarter of 2010 (3Q10), the fourth consecutive quarter of double-digit growth, driven in part by the fast-growing converged mobile device category. According to the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker, vendors shipped 340.5 million units in 3Q10 compared to 297.1 million units in the third quarter of 2009.
The most ironic part is Apple is currently shipping only two phones (iPhone 4 and iPhone 3GS) and with one OS and average price of a phone is 600USD (Not Cheap). The record performance came despite “Antennagate,” the name used to describe the controversy around alleged iPhone reception problems, in July. Apple leapt ahead of several vendors in 3Q10 including RIM, which it surpassed by 1.7-million units, and Sony Ericsson by 3.7-million units. The company’s record shipment performance can be attributed to the introduction of the iPhone 4 in 17 new countries last quarter.The figures included an adjustment to make sure RIM’s phone sales included covered the same period to dispel RIM’s doubts that Apple was being honest in saying it had outperformed its Canadian rival.
Nokia is still the market leader with its wide variety of low end and mid range feature phones but a lack of proper smart phone, poor after after sale service and almost no software updates or bug fixes for high end phones like the N97 and N97 Mini, has lead to a steep fall in the market share and only 2% overall growth.
SonyEricsson, which shipped 10.4 million units in 3Q10, and still fell off the Top 5 list.
Top Five Mobile Phone Vendors, Shipments, and Market Share, Q3 2010 (Units in Millions)
||3Q10 Unit Shipments
||3Q10 Market Share
||3Q09 Unit Shipments
||3Q09 Market Share
|3. LG Electronics
Source: IDC Worldwide Quarterly Mobile Phone Tracker, October 28, 2010