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Blackberry behind the “Wake Up” Stunt outside Apple Store

Blackberry Australia staged a flash mob outside the Apple Store in Australia, Blackberry employees dressed in Black with Wake up written on their shirts holding black boards with wake up written on then and even got a Black bus with wake up written over it. as soon as the got of they started shouting “wake up, wake up…” .

the source code of the Wake Up website was found to contain a Doubleclick account identifier pointing to RIM’s Australian site. The phone maker responded earlier today with a statement reading:

“We can confirm that the Australian ‘Wake Up’ campaign, which involves a series of experiential activities taking place across Sydney and Melbourne, was created by RIM Australia. A reveal will take place on May 7th that will aim to provoke conversation on what ‘being in business’ means to Australians.”

I have seen some pretty weird stuff happen in the tech world even seen people dance around in Apple Stores, and when you think you seen it all you seen once one of the biggest smartphone manufacturer (now just a teen ager’s messaging toy) does a stunt like this. The best part is how ironic this is, Apple is currently leading the innovation front, lot of blackberry users are dumping their phones to get an iPhone as Blackberry refuses to embrace change and they are shouting outside an Apple store “wake up”. That is how we define bizzare!

If they wanted to get people talking, well they succeeded but not in the way they might have wanted to.

Here are few theories that RIM though it was a good Idea –

  • They thought if they insult the consumer they will regain their trust.
  • They were rebel RIM employees that liked their reflection the Apple store glass were telling them selves to wake up.
  • RIM still believes that nothing is wrong with their current phones, their customers are dumping them because of marketting.
  • RIM thought Apple will think it’s Apple and they fight and take out each other and then at least someone will buy their phone.
  • Maybe it’s a new Alarm feature in their phone.
  • If you have a theory post it on the comments below.

 

the source code of the Wake Up website was found to contain a Doubleclick account identifier pointing to RIM’s Australian site. The phone maker responded earlier today with a statement reading:

“We can confirm that the Australian ‘Wake Up’ campaign, which involves a series of experiential activities taking place across Sydney and Melbourne, was created by RIM Australia. A reveal will take place on May 7th that will aim to provoke conversation on what ‘being in business’ means to Australians.”