Dell has had a spectacular growth in the PC market in India. Just in the last quarter, personal computer manufacturer, Dell overtook all other big brands to become the No. 1 in the desktop PC segment for the first time in India with a market share of 9.8 per cent in the third quarter of 2010, according to a research firm IDC. HP and Acer are in the second and the third spots respectively.
However, Dell had overtaken HP in the last to last quarter in the Indian overall PC segment (including notebooks and desktops) with a huge 15.2 per cent market share. Looking at numbers in general, Dell sold 16.7 lakh units of Desktop PCs which alone accounted for nearly 60 per cent of the total PC sales of the company during the September quarter. The company also managed to clock 11.1 lakh units sale for Notebook PCs. Also dell has stopped selling units with windows XP and stress more on Windows 7, and also stopped selling AMC for these Devices, but this hasn’t Stopped the companys from getting dell as now they Buy laptops and desktop without the OS installed and install it themselves.
IDC’s Lead PC Analyst Sumanta Mukherjee said that launch of multi-colour models, complemented with aggressive promotions and discounted bundling schemes did the work for Dell especially in the Indian portable notebook market. However, the rate of growth for mini notebook PC shipments dipped marginally. Given the good performance of the desktop PC sector, Dell can definitely cover this up too!