We have already witnessed two budget Android Tablets launched in India this month By Reliance Communications (RCOM) and Bharti Airtel’s handset arm, Beetel Teletech, shattering price barriers by launching tablets starting at Rs 12,999 and Rs 9,999, respectively, within days of each other.
Companies such as Lava, Micromax, Zen, Olive and Fly are also readying to launch affordable tablets. These mobile handset winners now hope to do an encore with tablets. Delhi-based Lava Mobiles plans to introduce a tablet next month that will be priced between Rs 15,000 and Rs 20,000 on an Android platform, the company’s director SN Rai recently told Economic Times. This would be around the same time Huawei begins selling its high-end tablet MediaPad from October, a company executive said. Lakshmi Access Communications Systems (LACS). The Bangalore-based equipment maker, earlier unknown to the Indian tablet scene, launched 14 tablets starting from Rs 6,999 on Friday. The tablets will be available on shop shelves from September while online bookings will open within 10 days.
It’s not just the Apples and Samsungs that are dishing out these fancy mobile PCs with a flat touch screen not much larger than your cellphone. A number of Indian companies – big and small, well-known and obscure – are launching tablets almost on a daily basis; a few of them are putting out several models in a day. The best part: they are being launched at mouth-watering prices to seduce first-time buyers and steer them away from laptops and netbooks.